Program

MAIN ROOM

Time: 12:00 - 12:45

Event Kick Off

Press Conference

Time: 13:00 - 13:45

Panel

A star is (not) born. Building new artists within the Chinese media network.

Till a year or five ago it was enough to make a killer track, let a video shot and pray you got the next bit hit. Nowadays the media landscape is diversified. A snippet of 15 seconds of your song on TikTok can make or break a career. How do you manage such a process? Here it from the pro's.

Time: 14:00 - 14:45

Panel

Buying IP or building it?

With big festival names like EDC and Creamfields becoming household names in China it seems wise to invest in existing IP and transfer this to China. On the other hand one can question how smart it is to invest in a brand that nobody in your audience ever heard of (which is the case with many big names in dance). Festival like ISY, INTRO and VAC have shown that building you own IP is hard work but can pay off. And if you built who do you work with?

Time: 15:15 - 16:00

Keynote

XXX: My China

DJMAG top 10 artist speaks about his love and strategy for China. Artist to be anounced.

Time: 16:15 - 17:00

Panel

What a difference a year makes: Streaming Royalties in China.

Royalties for Western and Chinese artists on Chinese DSP’s. How has deal making and money streams from Chinese DSP’s to western distributors and vice versa moved towards a more sustainable and insightful model. Be amazed about the progress that has been made since last year.

2nd ROOM

Time: 13:00 - 13:45

Panel

Holograms, robots & storytelling. The future of clubbing in China.

Clubbing in China can be quite a futuristic experience. Big leds, video's and even holograms ensure a unique and diverse experience. Whatr makes up this clubscene and where is it heading. The ultimate question is. What will clubbin in China look like in 2025?

Time: 14:00 - 14:45

Panel

Dance and the city. Marketing a modern festival

A festival is a special product, if marketed right it can build the reputation of an entire city or island. As in many other countries Chinese cities are discovering the power of a festival to build on the reputation of the city. But how is this done? Get inspired by stories from East and West. H11

Time: 15:00 - 15:45

Panel

China’s new wave

Now that electronic music has sweeped China and has become one of the most dominant forces in popular culture it is time to take a look at the new generation. What are they making? Why are they making it? And how are they successful?

Time: 16:00 - 16:45

Panel

One for the price of two? Towards reasonable booking fees

As soon as a Western artist is asked to do a show in China their fees tend to double in price. For club owners and festival directors this means it's getting next to impossible to book that special artist. Time for action! We explore the mechanisms behind this phenomenon and look forwards towards solutions.

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