Wednesday 16 October 2019 | Amsterdam

12:00 - 12:45

"During this press conference at the start of this years’ ADE, House of China and NetEase FEVER present a report on the electronic music market in China. This market update describes the Chinese electronic music market from a consumer’s perspective. Who are they and what are their preferences? The study also features information about all key segments of the industry and is accompanied by interviews with industry leaders and scene builders.

13:00 - 13:45

Building new artists within the Chinese media network.

Music industry experts from China share their story about strategy and marketing for artists in China. Their combined work field runs from the newest innovations in streaming to touring with the biggest electronic music acts in China and discovering and nurturing new talent. A snippet of 15 seconds of your song on TikTok can make or break a career. How do you manage such a process? Hear it from the pros.

14:00 - 14:45

15:15 - 16:00


Armin van Buuren was the first of the international top dj’s to book a club tour in China. In 2016 he had 9 shows in 10 days. After that he returned for a special Formula 1 set during the 2018 Shanghai race and several other performances that made him one of the most beloved Western artists in China. This November he returns for 11 stops on his Balance world tour to promote his new album. Armin has a heartfelt passion for China and is ready to share this. He will tell about his adventures, views and strategies for China.

16:15 - 17:00

Prominent Chinese music streaming platforms are more than a music-only platform. They offer an on demand-music streaming service with a fully integrated music social media platform, all in 1 ecosystem. Are Western Digital Service Providers (DSP’s) following this trend? How did DSP's diversify their products this year and where do we see things going from here?

13:00 - 13:45

The future of clubs and festivals.

Clubbing in China can be quite a futuristic experience. Big led screens, video's and even holograms ensure a unique and diverse experience. What makes up this club scene and where is it heading? The question here is: what will clubbing in China look like in 2030?

14:00 - 14:45

The power of festivals as destination marketing.

A festival is a special product. If marketed right it can build the reputation of an entire city or island. As in many other countries, Chinese cities are discovering the power of a festival to build the reputation of a city. But how is this done? Hear the stories from East and West.

15:00 - 15:45

The new generation of China is on its way. Fast.

Now that the market for electronic music is growing China and is starting to become popular and mainstream culture, it is time to take a look at the new generation. What are they making? Why are they making it? And how are they successful?

16:00 - 16:45

Towards reasonable booking fees.

As soon as an artist is asked to be played in China fees tend to double in price. For many promotors, this means it is getting more complicated to book foreign artists in the country. In this panel, we explore the mechanisms behind this phenomenon and look forward towards solutions.